Privacy Policy
Last updated: 2 April 2026
This privacy policy explains how Chicken Road UK ("we," "us," "our") collects, uses, stores, and protects personal data when you visit our website at chickroad-slot.com. We are committed to handling your information responsibly and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Chicken Road UK is an independent informational website providing editorial content about the Chicken Road crash game. We are not a casino, gambling operator, or payment processor. We do not hold a UK Gambling Commission licence, as we do not provide gambling services. Our role is limited to publishing informational and educational content.
For data protection enquiries, please contact us at: [email protected]
2. What Data We Collect
We collect the following categories of personal data.
2.1 Data You Provide Directly
- Contact information: If you email us or use a contact form, we collect your name, email address, and the content of your message.
- Feedback and reviews: If you submit a player review or feedback, we collect the information you provide in your submission.
2.2 Data Collected Automatically
- Usage data: We may collect information about how you interact with our website, including pages visited, time spent on pages, referral sources, and navigation paths.
- Device and browser information: This may include your IP address, browser type and version, operating system, screen resolution, and language preferences.
- Cookies and similar technologies: We use cookies to improve site functionality and analyse traffic. See Section 6 for details.
3. How We Use Your Data
We use the data we collect for the following purposes.
- To respond to your enquiries: When you contact us, we use your information to reply to your message and address your query.
- To improve our website: Usage and device data help us understand how visitors interact with our content, allowing us to improve the site's structure, performance, and relevance.
- To analyse traffic: We use analytics services to understand visitor behaviour in aggregate. This data is used to improve content and site performance, not to identify individual users.
- To comply with legal obligations: We may process your data as required by law or to protect our legal rights.
4. Legal Basis for Processing
Under UK GDPR, we process personal data on the following legal bases.
- Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g., submitting a contact form).
- Legitimate interests: Where processing is necessary for our legitimate interests (e.g., improving website content and user experience), provided these do not override your rights and freedoms.
- Legal obligation: Where we need to process your data to comply with a legal requirement.
5. Data Sharing
We do not sell your personal data to third parties. We may share data in the following limited circumstances.
- Analytics providers: We use analytics services that process anonymised or pseudonymised usage data to help us understand site traffic.
- Hosting and infrastructure providers: Our website is hosted by a third-party provider that may process data as part of delivering the hosting service.
- Legal requirements: We may disclose data if required by law, regulation, or legal process.
We do not share personal data with gambling operators, casinos, or advertising networks for marketing purposes.
6. Cookies
Our website uses cookies -- small text files stored on your device -- for the following purposes.
- Essential cookies: Required for basic site functionality, such as remembering your language preference.
- Analytics cookies: Help us understand how visitors use the site by collecting anonymised data on page views, session duration, and navigation patterns.
You can control cookie preferences through your browser settings. Disabling analytics cookies will not affect your ability to use the site. For more information about cookies and how to manage them, visit allaboutcookies.org.
7. Data Retention
We retain personal data only for as long as necessary for the purposes described in this policy.
- Contact enquiries: Retained for up to 12 months after the last communication, then securely deleted.
- Analytics data: Anonymised analytics data may be retained indefinitely in aggregate form. IP addresses are anonymised or deleted within 90 days.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data.
- Right of access: You can request a copy of the personal data we hold about you.
- Right to rectification: You can request correction of inaccurate or incomplete data.
- Right to erasure: You can request deletion of your personal data, subject to any legal obligations we may have.
- Right to restrict processing: You can request that we limit how we use your data.
- Right to data portability: You can request your data in a structured, commonly used, machine-readable format.
- Right to object: You can object to processing based on legitimate interests.
- Right to withdraw consent: Where processing is based on consent, you can withdraw that consent at any time.
To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month.
9. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), secure hosting infrastructure, and restricted access to personal data.
10. International Transfers
Our hosting and analytics services may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved transfer mechanisms as required by UK GDPR.
11. Children's Privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete that data.
12. Third-Party Links
Our website contains links to third-party websites, including gambling operators, responsible gambling organisations, and other external resources. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party site before providing personal information.
Links to gambling operators on this site may be affiliate links (marked with rel="sponsored"). Clicking these links does not transmit your personal data from our site to the operator. Any data you provide to an operator after following a link is subject to that operator's own privacy policy.
13. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page indicates when the most recent revision was made. We encourage you to review this page periodically.
14. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.
- Website: ico.org.uk
- Helpline: 0303 123 1113
We would appreciate the opportunity to address your concern before you approach the ICO. Please contact us at [email protected] in the first instance.